What is a BUMP? A "BUMP" is our term for a "message" that you send or have received from another BUMP user.
How does BUMP get license plates? We get the plate numbers from you. BUMP doesn't access any DMV or related database for plate information. You provide us with your license plate number at signup and create your profile.
Why should I use BUMP? The real question is why wouldn't you? BUMP has many applications for safety, as well as social networking and commerce.
How old do you have to be to use BUMP? You should be at least 13 years old to access the site, and of legal driving age to use BUMP services. This is obviously subject to your state laws regarding legal driving age.
What do I do if I forgot my password? Email our support department at firstname.lastname@example.org
How do you prevent people from creating fake profiles or from using my plate number? Sign up for BUMP! We understand that this is an issue that may arise with the growth of BUMP, and we'll do our best to prevent such occurrences. However, this is an issue that arises just as easily with Facebook or Myspace and the best way to prevent it is to claim your plate. If you find that someone has already claimed your plate, please contact email@example.com right away. If you're ever thinking about using someone else's plate without their permission, know that you could be criminally liable for identity theft.
What is BUMP.com and how does it work? BUMP.com is an integrated web and mobile messaging platform, launched to the public in September 2010 that allows anyone to send a message to any license plate in the United States, at any time. Messages can be sent via email, text or voice, and are directed to a specific license plate. In order to receive messages and offers (BUMPs), the license plate owner must "claim" his or her plate on BUMP.com. In the coming months, BUMP.com will be rolling out new services, such as a roadside assistance package similar to what is offered by automobile clubs, however, with a broader range of benefits and lifestyle services. BUMP will also facilitate special offers and discounts to members, based on the preferences, driving patterns and options they choose for their BUMP dashboard of personal settings.
How much does it cost to participate? BUMP.com's basic service is free. An upgraded fee-based membership option will be available.
Is it safe? BUMP was designed with user safety as a top priority. Safety on the web and road are everyday issues - high on everyone's radar. Based on personal settings you select, you can choose to share your information if you want. To begin with, users must opt into the service by claiming their plate at BUMP.com. Users choose who they receive messages from, and the type of communications they wish to receive, such as text, email, voice, etc. Users also have control over what type of offers and discounts they receive via BUMP.com's preference settings. With regards to safety on the road, BUMP technology combats the hyper-sensitive issue of texting and reading, while mobile, by offering "speak and listen" features, to support hands-free communication.
How are messages sent and received over BUMP.com? A variety of options are available for sending and receiving messages through an integrated web and mobile platform. The web (via BUMP.com), any phone or enhanced smartphone apps accommodate all types of user preferences. Messages can be sent via email, using the BUMP.com website, or by mobile phone. Users can snap a scan of the license plate they wish to contact, type in the license plate number manually, or enter the plate number verbally into their mobile phone. BUMP software platforms will disable texting while the user is in motion. When a user seeks to contact a registered BUMP.com member, he or she will have the option of connecting directly to the member's mobile phone. On the receiving end, users can opt to accept direct calls or voice messages, or have their communications delivered via text, email, or directly into their BUMP, Facebook or Twitter accounts.
What types of messages can be sent over BUMP.com? Social, safety and business communication govern the parameters of our daily lives. Social uses include introductions, compliments or invitations. Safety includes anything from a heads up about a broken tail light to an admonishment for an unsafe driving maneuver to a warning that something's happening to your car. Business uses could include special offers, discounts, sales or announcements of new products or services. The latter would be valuable to marketers because BUMP.com provides real-time information about driver location and behavior, so offers could be targeted to a user's specific preferences. For example, a driver who regularly passes by a business could be offered a real-time value proposition at time of need. Fans attending a sporting event at a stadium could be offered discounts on future purchases, a prize or reward like preferred parking.
How will the businesses know about users' habits? Through existing networks of security cameras, license plate scanning technology and real-time information fed into the system by BUMP.com users.
Isn't this all very Big Brother-ish? BUMP.com is more like a Little Brother - our users and members tell us what they want and how they want to receive messages, and we do it. Our vision suggests that you "become part of the world's largest neighborhood watch."
What is the technology behind BUMP.com? BUMP.com is powered by proprietary technology in several key areas. Among these advances is automatic license plate recognition (ALPR) software, capable of rapidly scanning and messaging license plates and profiles. Our software also links communications tools such as email and mobile phones and satellite-based location systems with the unique identifier of individual license plates. The combination of these powerful tools has the potential to take social networking, communications and marketing to unprecedented new levels.
What is the demand for BUMP.com's services among consumers? There are 250 million registered vehicles in the United States. We believe this is a vast potential market for our services. A survey undertaken by BUMP.com indicates that more than a third of respondents are interested in networking with people in other cars. More than two-thirds would use the service for safety reasons and many would use the platform to buy and/or sell their cars.